How to Leverage PrestaShop’s Product Slider Module to Showcase Best-Selling and Discounted Products

In the competitive world of e-commerce, standing out to your customers is crucial. Whether you run a small boutique or a large online marketplace, displaying your most popular and discounted products in a compelling way can significantly improve your sales and conversion rates. One of the most effective ways to do this is by utilizing PrestaShop’s Product Slider Module, which allows you to create an engaging, interactive carousel for showcasing your best-selling or discounted products.

In this blog, we’ll discuss how to leverage the PrestaShop Product Carousel to highlight the products that matter most to your customers. By optimizing the way you display your products, you can increase visibility, boost conversions, and enhance the overall shopping experience.

What is the PrestaShop Product Carousel?

The PrestaShop Product Carousel is a module that allows you to create a sliding, visually appealing display of products on your store's homepage, category pages, or in any other location you choose. This carousel is a dynamic, interactive way to feature products, enabling customers to browse through your products without needing to reload the page or navigate through multiple links.

The Product Slider Module comes with several customization options, allowing you to display best-selling products, discounted items, new arrivals, or even featured products based on specific criteria. Whether it’s a simple showcase of your latest products or a highly targeted display of items with specific discounts, the product carousel is a versatile tool that can drive higher engagement and sales.

Why Showcase Best-Selling and Discounted Products?

Before diving into how to set up your PrestaShop product carousel, it’s essential to understand why showcasing best-selling and discounted products is so important.

1. Increased Customer Trust: Customers are more likely to purchase products that are best-sellers or highly recommended by other buyers. Displaying your best-selling items not only builds credibility but also encourages new customers to trust your offerings.

2. Boosting Urgency with Discounts: Discounted products trigger a sense of urgency and excitement among shoppers. According to a RetailMeNot study, 80% of consumers are more likely to buy when they see a discount. Featuring discounted items prominently in the PrestaShop product carousel can accelerate purchasing decisions.

3. Enhanced User Experience: By featuring these products in a carousel, you give customers easy access to the most attractive options without overwhelming them with too many choices. It simplifies the browsing process, creating a more pleasant shopping experience.

Benefits of Using the PrestaShop Product Carousel for Best-Selling and Discounted Products

1. Improved Product Visibility

The more visible your products are, the more likely they are to be purchased. Featuring your best-sellers and discounted products in a PrestaShop product carousel increases their exposure to visitors, who may otherwise miss them while browsing. Whether it’s a new customer who’s browsing for the first time or a returning customer looking for a deal, a carousel can capture their attention quickly.

In fact, BigCommerce reports that 70% of online purchases are influenced by product visibility. By displaying best-selling and discounted items prominently in your carousel, you’re making sure these products are seen by the right customers at the right time.

2. Boost Engagement and Conversions

Interactive elements like carousels can significantly boost engagement on your site. A well-designed PrestaShop product carousel allows customers to effortlessly scroll through products, creating an enjoyable browsing experience. According to HubSpot, interactive content like this can increase engagement by 4-5x compared to static content.

The dynamic nature of the carousel encourages visitors to explore more products, which can lead to higher conversion rates. For example, a customer who came to the site looking for a specific product may be intrigued by an eye-catching discounted item or a best-seller featured in the carousel, prompting them to add more items to their cart.

3. Cross-Sell and Upsell Opportunities

The PrestaShop Product Carousel is an excellent tool for cross-selling and upselling products. By featuring related best-sellers and discounted items together, you can entice customers to explore additional products they might not have considered. For instance, if a customer is viewing a product in a specific category, showing similar best-selling products in the carousel can encourage them to add more to their cart.

A study by Adobe shows that 40% of revenue in e-commerce comes from cross-selling and upselling, making the carousel an ideal place to display complementary products or product bundles.

4. Mobile-Friendly Display

As mobile shopping continues to rise, it’s critical that your site is optimized for mobile users. The PrestaShop product carousel is fully responsive, ensuring that your best-selling and discounted products look great on any device. Statista reports that 73% of global e-commerce sales are expected to come from mobile devices by 2025, making it essential to provide a seamless mobile shopping experience.

By optimizing your PrestaShop product carousel for mobile, you ensure that your best-selling and discounted products are displayed attractively and functionally on smartphones and tablets, keeping customers engaged and encouraging purchases from any device.

How to Set Up Your PrestaShop Product Carousel

Now that we understand the benefits, let’s dive into the steps for setting up your PrestaShop product carousel to showcase your best-selling and discounted products.

Step 1: Install the Product Slider Module

First, you’ll need to install the PrestaShop Product Slider Module. You can do this by going to the PrestaShop Addons Marketplace, finding the module, and following the installation instructions.

Step 2: Choose Your Display Criteria

Once installed, go to the module settings and select the criteria for the products you want to display in the carousel. To showcase best-sellers, select the "Best-Selling" filter. For discounted products, you can filter by products that are on sale or have a specific discount percentage.

Step 3: Customize the Carousel Design

Next, you’ll want to customize the appearance of your carousel. Choose the number of products you want to display at once, select the style and size of the images, and adjust the text and buttons to match your store’s branding. Keep it clean and minimalistic for a better user experience, ensuring that customers can easily browse the carousel.

Step 4: Add the Carousel to Your Store

Once you’ve set up your PrestaShop product carousel, it’s time to place it in the desired location on your store. Most store owners place it on the homepage, but you can also feature it in product category pages or on specific landing pages to further boost visibility.

Step 5: Monitor and Optimize

After launching the carousel, monitor its performance. Check how well the showcased products are performing in terms of engagement and conversions. Based on the results, you can tweak your product selection and carousel settings to further optimize its effectiveness.

Conclusion

Leveraging the PrestaShop product carousel to showcase your best-selling and discounted products is an effective strategy for increasing product visibility, driving customer engagement, and improving conversion rates. By using this dynamic, interactive tool, you can enhance the shopping experience, encourage more purchases, and ultimately increase your sales. Whether you’re highlighting seasonal discounts or promoting your top products, the PrestaShop product carousel is a must-have tool for any online store looking to stand out and capture the attention of customers.