New Features in PrestaShop Social Login Module: A 2025 Update

In the fast-evolving world of e-commerce, customer convenience is paramount. PrestaShop, a leading open-source e-commerce platform, understands the importance of streamlining user experience, especially during the checkout process. One such enhancement that has taken the e-commerce world by storm is the integration of social logins. The PrestaShop Social Login module, a tool that allows customers to log into your online store using their existing social media accounts, has been a game changer in terms of both convenience and conversion rates. As we step into 2025, this module has received some significant updates that make it even more powerful and user-friendly.

In this blog, we will explore the new features of the PrestaShop Social Login module in 2025, why they matter, and how they can help improve both user experience and store conversions.

Why Social Login Matters

Before diving into the new features, it’s important to understand why social login is such a valuable tool for e-commerce stores. In today’s digital age, consumers have many online accounts, from Facebook to Google to Instagram. Forcing customers to create new accounts with your store only adds friction to their shopping experience, increasing the likelihood of cart abandonment. According to Baymard Institute, the lack of an easy registration process accounts for nearly 24% of abandoned carts.

Social login allows customers to bypass this tedious process and use their existing social media profiles to log in with a single click. This not only speeds up the process but also makes customers feel more secure, as they’re leveraging trusted platforms. Moreover, research from LoginRadius shows that social login leads to a 50-80% increase in conversion rates, making it an invaluable tool for any e-commerce business.

New Features in PrestaShop Social Login Module: 2025 Update

1. Support for More Social Networks

The most significant update in the 2025 version of the Social Login PrestaShop module is the expanded support for additional social networks. While the previous versions included popular platforms like Facebook, Google, and Twitter, the new update includes integrations with emerging networks such as LinkedIn, Apple ID, and even TikTok.

This expansion is crucial as it ensures that your online store is catering to a broader audience, especially considering that younger consumers are flocking to platforms like TikTok. By offering more login options, you cater to the preferences of various customer segments, which could significantly improve user acquisition rates.

2. Enhanced Customization Options

Personalization continues to be a major trend in e-commerce, and the 2025 update of the PrestaShop Social Login module delivers just that. Store owners now have the ability to fully customize the login button's appearance to match their brand’s color scheme and aesthetic. This includes custom button text, icon sizes, and even position controls.

This feature is particularly beneficial for businesses that prioritize brand consistency. With this update, you no longer have to settle for the default appearance of social login buttons, allowing you to integrate them seamlessly into your store’s design without compromising on user experience.

3. Mobile Optimization

As mobile shopping continues to rise, ensuring that your site is mobile-friendly is crucial. According to Statista, over 73% of e-commerce sales are expected to be made through mobile devices by 2025. In response to this trend, the 2025 PrestaShop Social Login module has been fully optimized for mobile devices.

Now, users can log in with just one tap from their smartphones, with no extra effort needed. This improvement reduces friction for mobile shoppers and aligns with the growing mobile commerce trend, providing a smoother and more efficient shopping experience. The more seamless the process, the more likely customers will complete their purchases, leading to improved conversion rates.

4. Improved Privacy and Security Features

With data breaches and privacy concerns becoming increasingly common, ensuring your customers’ data is safe and secure is more important than ever. The updated PrestaShop Social Login module introduces enhanced privacy and security features, making use of OAuth 2.0 and OpenID Connect protocols for more secure authentication.

By using these robust security protocols, PrestaShop ensures that customer data is securely transmitted and stored, minimizing the risk of data breaches. Furthermore, customers are often more willing to log in via social media when they trust the security protocols in place. As a result, your store not only enhances user trust but also reduces the friction that might otherwise deter customers from completing the login process.

5. Single Sign-On (SSO) Capabilities

Another notable addition is the Single Sign-On (SSO) functionality. SSO allows users to log in once to access multiple services or websites without needing to re-enter their credentials. This is particularly useful for customers who shop across multiple platforms or have accounts on several different websites.

With the new SSO functionality, your store can integrate with other services or platforms your customers might use, creating a seamless experience across the board. For example, a customer who logs in via their Google account can seamlessly access your store, their email, and other connected services, without being prompted to log in multiple times. This seamless experience improves convenience and keeps customers engaged.

6. Increased Analytics and Reporting

The 2025 update also brings enhanced analytics features to the PrestaShop Social Login module. You can now track how many users are logging in via social media, which platforms are most popular, and the conversion rates for social logins versus traditional logins.

These insights allow you to make data-driven decisions, such as optimizing your social login options based on user preferences. You can use this data to target specific customer groups, run personalized marketing campaigns, or even adjust your social login strategy to improve user engagement and conversions.

Why These Features Matter

The new features of the PrestaShop Social Login module address several key pain points in the e-commerce customer journey. By supporting more social networks, enhancing mobile optimization, improving security, and offering better analytics, PrestaShop is positioning itself as an even more powerful platform for online store owners. These updates don’t just enhance the customer experience—they have a direct impact on conversions, engagement, and retention.

In particular, by simplifying the login process and improving privacy, you’re likely to see lower cart abandonment rates. Furthermore, the more platforms your social login supports, the more opportunities you have to capture customers from different demographics. These updates make it easier to build lasting relationships with your customers, which is a vital factor in growing your business.

Conclusion

The 2025 update to the PrestaShop Social Login module is packed with powerful new features designed to enhance user experience, increase security, and drive higher conversions. With expanded support for social networks, customizable login options, mobile optimization, and enhanced analytics, this module is now more essential than ever for e-commerce businesses looking to streamline their checkout process and engage customers.

By implementing these new features, you’ll not only provide a smoother, faster experience for your customers but also gain valuable insights to further optimize your store. As we move into 2025, staying ahead of trends like social login is key to remaining competitive in the crowded e-commerce landscape.