Template For A Press Release: How To Use It To Get Media Coverage And Promote Your Business

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A press release format is a way to tell the media about your brand and the newsworthy things happening in your business. It's also an effective way to get media coverage and promote your business. So here's what you need to know about creating, promoting and distributing a press release:

What is a press release?

A press release is a written announcement of an event or activity. It’s sent to the media, usually by email, so that people who cover news can publish it.

The purpose of a press release example is to inform readers about what has happened and why it matters—and get them interested in learning more about your business, product or service.

When to use a press release.

  • Announce a new product or service. If you have something that's just been released, this is the time to do it.

  • Announcing a new hire is also a great way to get people talking about your company and its work.

  • Announce an award or recognition for someone in your organization who has been particularly helpful or valuable to the business — perhaps even yourself! Just make sure it's not too early for them (you don't want people thinking "I'm not going to come see him because he got his award yesterday," which could be disastrous).

  • Announce an office opening if there are any employees who are leaving and need replacements ASAP; this could include temporary workers as well as permanent ones who'll stay long term but need some transitional support until they're fully settled in at their new location (or at least close enough). It can also work well if there's already been an existing location that has closed down due to renovations being needed before moving into another space altogether; such situations often require advertising widely so anyone interested knows what happened first hand before making decisions themselves based solely upon hearsay alone."

How to write a press release.

The press release is a short, concise statement that describes the content of your article and how it relates to your business. It should be written in the third person (e.g., "ABC Corp reported its earnings yesterday") and use active voice ("ABC Corp is expected to have $100 million in revenue this year").

You can get ideas for writing a press release template by using the following tips:

  • Be clear about what you are trying to say; don't confuse readers with too many details or jargon words that don't mean anything at all (like "net profit" or "revenue"). Keep it simple!

  • Use active verbs whenever possible because they make sentences sound more energetic than passive ones do--and who doesn't want their sentences to sound energetic?

Promoting your press release.

You have a press release ready to go. Now what?

  • Distribute it to relevant media outlets. If you are sending your story about the benefits of using organic fertilizer for lawn care, for example, then it makes sense that your target audience would be interested in learning more about this topic and thus would be able to benefit from being exposed to your press release template.

  • Submit it to social media sites such as Facebook and Twitter so that people can easily find out more about your company or product by following some of these sites' channels such as "businesses" or "news."

A press release is an effective way to tell the media about your brand and the newsworthy things happening in your business.

A press release is an effective way to tell the media about your brand and the newsworthy things happening in your business. It can be used as a tool to send out notifications, promote products or services, announce new developments and more.

If you're thinking of writing one: here are some tips on how to write a great one!

  • Use action words. The most important thing when writing a media release example is that it has actionable content; this means making sure each sentence contains information that will help readers take action immediately upon reading it (or even better...make them want to). Here are some examples: "Our company will be holding its next conference on..." or "We would like our customers know that..."

  • Write with clarity & simplicity. The goal of any good article is not only getting read but also being understood by everyone who reads it - which means keeping things simple yet clear enough for someone unfamiliar with what was written about before finding out about their interest(s). This can mean no more than three sentences per paragraph; if there's too much text in between paragraphs then readers might get lost along their journey through these sentences! Also make sure all caps don't clutter up too much text either since this may turn off those who prefer lowercase letters whenever possible."


A sample press release template is an effective way to tell the media about your brand and the newsworthy things happening in your business. It’s also a great way to promote yourself with updates on new products or services, special offers and discounts, plus other information that may interest potential customers. The key is making sure they’re relevant and interesting enough so that they capture their audience’s attention before they scroll past on social media as an unnecessary notification!

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